So it's 12:25a.m. right now, I'm getting super tired but still sitting by my computer slurping down a cool glass of ice..... ok I'm back just had to go kick it with my brother Zach and Russ Whaley the famous Brit (Fathoms Deep, Spoils of War, One Man's Goal) for a sec... water.
I suppose it's a little unnecessary to be blogging this late, I should be getting a proper sleep tonight and starting my day fresh tomorrow, but oh well, gotta keep up the grind whenever possible. I'll finish my topic on Japanese Fashion, finish my ice water, have a couple of laughs with the guys, and pass out ready for work tomorrow.
So a couple of months ago I worked on a music video shoot with the band As I Am. That was my first time meeting them, now they're sponsored by us... check them out at http://www.asiamrock.com
The director/dp of the video and his assistant were Japanese, awesome guys might I add, and naturally we got into a conversation about Kavadba and Elevated, cause of course I'm going to plug it. Daizo Arima, the assistant, mentioned that one of his good friends used to do a lot of sales repping in Japan and had some connections + was looking at getting back into it. This obviously peaked my curiosity. I've been wanting to, and thinking about, breaking into the Japanese Fashion market for quite some time.
I asked if we could set up a meeting, but sadly, shortly thereafter, the tsunami and earthquake shook Japan, and that made trying to work anything out pointless. About two days ago, after talking with Daizo a little bit on facebook, I asked again about meeting up with his buddy. I got a quick response and Daizo had set us a meeting for Monday (today).
Stoked on the deal going down, Zach and I went to meet Daizo and his friend Masaki at Amsterdam Cafe in North Hollywood. We talked a lot about the brands, the clothing, the direction of the company, but most importantly about the lifestyle behind what we do. Because in reality, that is what Kavadba and Elevated are, the embodiment of pursuing your dreams and passions with everything that you have. If you want something, and it's a righteous cause, you go after it with your full heart engaged, and you strive to live up to your fullest potential in everything you do. What is Kavadba... it's living life for a purpose and pursuing it with love, determination, and hope.
Masaki made a really good point about blogging. He said, Japanese people are very inspired. If they see someone working hard, climbing the ranks, and pursuing their dreams, they rally behind that person. I think that really applies cross culturally. We all desire to see those underdogs win who have invested their whole heart and soul into their passion and are making a positive difference in life. I only hope that we can continuously have an impact through our company, through what Kavadba is, and what Elevated is. We live, we love, and we win.
Let's see where this whole thing goes. Masaki's cousin is the gateway, and he could very well be our gateway into hooking us up with sales in the Japanese culture. He's coming to LA this next week, and we've done our best to impress them all. So now we pray, and as we do, I'm continuing to work on our new releases that should be due out in about 2 or 3 weeks tops hopefully. Japan, we're coming for you!
Get to know Machi Block the owner and creator of Elevated Clothing and Kavadba Clothing. The Kavadba Life is a life marked with the Best of Times, Living Life to the Fullest, and Having No Regrets. It's about getting out and spreading a message of love, hope, optimism, and determination. Check out the official website at www.elevatedclothingco.com
Tuesday, July 19, 2011
Tuesday, July 12, 2011
Beaver Lake Wake Fest and Robert Absher of Absher Films
Elevated and Kavadba worked very closely the last few weeks with Brandon Hurst with Beaver Lake Wake Fest in AR. We really wanted to see things come together for them, and we pulled our weight as much as we could, getting them somewhat hooked up with Alliance Wake, Blast Wakeskate Magazine, and getting a few other companies in the mix. While we couldn't personally be there as the brand owners, we had some very cute chicks running a booth for us there, with Brandon overseeing the details. We sent down a few thousand dollars worth of product, and now we're still waiting to hear the final verdict on our success.
It's been a trip getting so involved in the wake scene this summer. We're really pushing hard, and making some great ground. Now we need to continue the momentum and lock down a couple of shops. We've got a great name built up and we're very proud to be where we are.
The AWA wake comps are still going strong at Lake Pleasant in AZ, and we have another big event coming up in mid August with INT League out of Northern Cali. Also, the Bullhead Regatta Wake The Plank event is happening and we're super stoked to see it pop off.
Robert Absher with Absher Films is killin' it for us in North Carolina, and Jes Ann Pelfry out of South Carolina with Windy Moose is pushing hard to keep us spreading there.
We love all of our fan support and are so thankful to have the people rocking us that are. Keep up the Good Life!
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